Reach more collectors. Sell more shirts. Do less work.
Partner with Kickio and reach football shirt collectors worldwide through a marketplace built for authentic football shirts. You ship to our UK Hub, we handle the rest, while customers benefit from live price comparison, trusted authentication and an optional Authenticity Passport for extra resale protection.
About Kickio
Football Shirts Deserve Their Own Marketplace
General marketplaces were not built for football shirts.
Kickio changes that. We are building a marketplace just for football shirts, with authentication, live market data and AI matching that helps buyers find exactly what they want.
Customers see clear price comparison and can add an Authenticity Passport and tag for provenance and resale protection. Partners ship to our UK Hub and sell to collectors in over 100 countries.
Our mission: become the best place to buy, sell, and collect authentic football shirts.
Why professional sellers choose Kickio
Authentic Sellers Only
Every professional seller is vetted before joining. Zero tolerance for counterfeits means more trust, higher conversion and better buyers.
Built For Football Shirts
No trainers, no fashion, no distractions. Every visitor is here to buy football shirts, so your traffic is serious and ready to purchase.
Live Football Shirt Price Index
Every shirt shows current market value, historical prices, trends and comparable sales. Customers get price comparison for extra confidence, and partners see more sales as a result.
Dynamic Collection Valuations
Collectors build digital collections whose values update from real marketplace data, driving repeat engagement and more chances to sell.
AI-Powered WantList
Our AI learns what every collector is searching for. The moment a matching shirt is listed, interested buyers are automatically notified.
Ship to the UK. Sell to the World.
You only ever ship within the UK. Our Authentication Hub handles customs, tracking, international delivery and buyer communication, so you reach collectors in 100+ countries without the complexity.
Authenticity Passport & Tag
Customers can buy their shirt with an optional Kickio Authenticity Passport and physical tag for extra peace of mind, verified provenance and stronger resale value protection.
Built Around Trust
Authentication, verified sellers, professional listings and buyer protection combine to create confidence on both sides of every sale.
The Kickio Flywheel
The more inventory Kickio has, the smarter it becomes. The smarter it becomes, the more collectors join. The more collectors join, the more sales our partners make.
- 1Professional Sellers
- 2More Authentic Inventory
- 3Better Market Data
- 4Smarter AI Matching
- 5More Collectors
- 6More Sales
You ship to Kickio. We ship to the world.
On the fully managed service, partners never ship direct to buyers. Every sold item comes to our UK Authentication Hub first, where we authenticate, tag and dispatch it in Kickio branding. We focus on your higher-value items first, so your best shirts get the full authentication, marketing and worldwide delivery treatment. When an item sells on Kickio, we buy it from your website using an agreed partner discount code. No invoicing, no delays. The whole service is fully anonymous - buyers never see your business name, and every message about an order goes through Kickio, never directly between you and the customer.
- 1Customer buys on Kickio
A collector places an order for one of your listings on the Kickio marketplace.
- 2Kickio buys from you
We purchase the item from your website as it sells, using an agreed partner discount code for a quick, straightforward checkout.
- 3You ship to Kickio only
Partners on the fully managed service only ever ship to our UK Authentication Hub, never direct to the customer.
- 4We authenticate & tag
Every item is inspected, authenticated and optionally issued with a Kickio Authenticity Passport and physical tag.
- 5We ship worldwide
Kickio packages the item and ships it to the buyer anywhere in the world, handling customs and tracking.
- 6Data feeds the flywheel
Verified sales strengthen the Kickio Price Index, attracting more collectors and more orders for you.
Powered by the Kickio Price Index
Every partner listing connects to the Kickio Price Index, built from real sold prices across our marketplace, specialist retailers and auction platforms. Customers get clear price comparison so they can buy with confidence, partners can price with authority, and rising shirts are spotted early.
Every product gets its own live sales history chart
Buyers see exactly what a shirt has sold for over time, and so do you. Below is a real, frequently-traded shirt on Kickio right now.
Two ways to partner
Managed+ is live now. The Marketplace option is a waiting list - join today and we'll invite you when a spot opens.
Kickio Managed+
We become your marketplace.
For retailers who want more sales without more work. We take over listings, marketing, customer service, authentication and worldwide dispatch, starting with your higher-value items.
- We prioritise your higher-value items first, so your best shirts get the full Managed+ treatment
- We import your products from your website or marketplace
- We check your stock daily and remove sold listings automatically
- We optimise every listing and market your inventory
- We answer customer questions and handle returns
- Fully anonymous - buyers never see your business name or contact you directly; all communication runs through Kickio
- When an item sells on Kickio, we buy it from your website using an agreed partner discount code
- You only ever ship to the Kickio UK Authentication Hub, never direct to the buyer
- We authenticate, tag and package every item in Kickio branding
- Optional Authenticity Passport + physical tag for provenance and resale value
- We ship worldwide, direct to the customer, on your behalf
- Sold products are removed from your inventory automatically
Fee: Agreed wholesale discount (typically around 15%)
Ideal for: Large retailers, established stores, businesses with significant inventory and sellers wanting a hands-off experience.
Kickio Marketplace
Self-service selling. Zero fees.
Create your own seller account, list your own shirts and manage orders. Join the waiting list to be first in line when spots open.
- Create your own seller account
- Create and manage your listings
- Dispatch orders and manage stock
- Build your own seller reputation
- Grow your customer base
- Zero fees, no commission, no listing fees
Fee: Zero, no commission, no listing fees
Ideal for: Collectors, independent sellers, small businesses and new retailers.
Partners on Managed+ can switch to the Marketplace option when it launches and a waiting-list spot becomes available.
Compare partnership options
Managed+
- Kickio creates listings
- ✓
- Inventory sync
- Daily checks + 4-hour sync
- Sold listings removed
- ✓
- Customer service
- Kickio
- Marketing
- Kickio
- Authentication
- Kickio
- Authenticity Passport + tag
- ✓
- International shipping
- Kickio
- UK shipping
- Kickio
- Returns
- Kickio
- Seller fee
- Agreed wholesale discount
Marketplace
- Kickio creates listings
- You
- Inventory sync
- Seller
- Sold listings removed
- Seller
- Customer service
- Seller
- Marketing
- Marketplace visibility
- Authentication
- Optional
- Authenticity Passport + tag
- Optional
- International shipping
- Seller
- UK shipping
- Seller
- Returns
- Seller
- Seller fee
- Free
Why partner with Kickio
Frequently asked questions
Help build the best place to buy, sell, and collect authentic football shirts
Whether you'd like us to manage everything or simply introduce your inventory to more collectors, we'd love to hear from you.
Join as a Partner
Tell us a little about your business, share your private 15% partner discount code, and we'll be in touch within 48 hours.
We're not building another marketplace.
We are building the place to buy, sell, and collect authentic football shirts, powered by authentication, live market data and AI.
We're looking for the industry's best retailers to help shape it from day one.